Brand Platform • Experiential • Narrative
Lockport — City as a Brand Platform
Transforming a Midwestern city through story, systems, and experiential placemaking.
Creative Direction • Narrative • Systems
Creating stories and systems that inspire.
Creative Director with 25+ years leading multidisciplinary teams across film, digital, social, experiential, and public environments. I blend cinematic storytelling with scalable brand systems and UX logic.
Selected Case Studies
A few projects that capture how I think.
Product Launch • Packaging • Retail
Twist & Seal — From Sketch to Global Product Line
Turning a napkin sketch into an award-winning product line sold internationally.
UX Systems • Iconography • B2B
Gamma Technologies — Universal Clarity
Designing a 1,000+ icon system and cohesive brand presence for complex engineering software.
About
Creative Director • Storyteller • System Builder
I’ve spent my career at the intersection of storytelling and systems: launching products, revitalizing a city, designing icon languages for engineers, and building experiences that change how people feel about the places and brands in their lives.
I’m comfortable in complexity — whether that’s reconciling the needs of residents, businesses, and state partners, or translating dense engineering concepts into simple, intuitive visuals. I thrive leading teams, coaching talent, and selling ambitious creative platforms to non-marketers.
Contact
If you’d like to talk about creative leadership, brand systems, or the work on this site, you can reach me directly at